# David Rozsa — Digital Product Architect

> David Rozsa is a solo digital product architect with 11+ years across business analysis, UX design, and AI-assisted development. He helps solo founders and small teams build the right digital product, fast enough to matter — without assembling a full development team. Hungarian by origin, based between Hungary and Austria, he works with clients internationally — across Europe (including German-speaking markets), the US, Canada, Australia, and New Zealand. He operates under the company DRLX LTD. His personal brand is Proddigital.

## Who David Is

David's career spans four compounding phases: Business Analyst (functional specs, process design), UX/UI Designer (user research, prototyping, design systems), No-code Builder (Webflow, Framer — full design-to-delivery without a developer), and AI-assisted Developer (full-stack custom software using Claude Code, Cursor, Next.js, Supabase). These are not career switches — each layer is still active and informs the next.

He is not building a holding company or a large agency. He runs a life-first business: a deliberate architecture where the business serves life, not the other way around. This is both his personal operating principle and a core message he teaches others through his products.

He practices what he builds — every product, service, and workflow has been tested on himself first.

## Key Pages

- [Home](https://www.davidrozsa.com/): Hero, value proposition, and overview of David's approach as a digital product architect
- [About](https://www.davidrozsa.com/about): Background, 11-year career arc, and philosophy
- [Services](https://www.davidrozsa.com/services): Full-stack product architecture across Build, Automate, and Grow layers — web app development, Apple app development (Swift, iOS/macOS/iPadOS), mobile apps, UX audit & optimization, automation & AI agent systems, digital product consulting
- [Projects](https://www.davidrozsa.com/projects): Portfolio of shipped client work — enterprise workflow digitalization (Magyar Telekom, GLS), health-tech MVPs, EdTech platforms
- [Apps](https://www.davidrozsa.com/apps): David's own micro-SaaS products built independently
- [Blog](https://www.davidrozsa.com/blog): Practical articles on MVP scoping, AI-assisted development, workflow automation, and building sustainably at speed
- [Glossary](https://www.davidrozsa.com/glossary): Plain-language definitions of digital product development, UX, and AI-assisted engineering terms
- [FAQ](https://www.davidrozsa.com/faq): Common questions from founders before working together
- [Contact](https://www.davidrozsa.com/contact): Start a project — responds to every genuine enquiry
- [Quiz](https://www.davidrozsa.com/quiz): Digital Builder Persona quiz — 10 questions, 4 personas (The Digital Pioneer, The Efficiency Champion, The Value Guardian, The Scalable Founder)

## David's Own Products

- **Modulyo** (modulyo.com) — AI context-driven web application for life-first business building. Guides users through a 16-step process from idea to launched business using a curated knowledge base and Gemini AI. Generates value propositions, business ideas, social content, and website copy. For solo founders who want to build a business that doesn't consume their life.
- **theuxbites** (theuxbites.com) — AI-driven UX and technical website analysis tool. Aggregates Lighthouse metrics and Nielsen heuristics into a kanban-style board (critical issues, fix soon, future improvements). Each issue includes a technical explanation, the human experience behind it, and a step-by-step fix. For designers, developers, product managers, and freelancers.

## Key Identity Markers

- **Life-first business**: builds and teaches a model where the business is designed around life, not the other way around
- **Solo founder with a virtual team**: one person operating with the output of a full product team through AI and automation
- **Eats his own dog food**: every product, workflow, and principle has been validated on himself first
- **Career as layers, not pivots**: BA + UX + no-code + AI-assisted dev are all simultaneously active
- **International reach**: works with clients in English across Europe, US, Canada, Australia, New Zealand; serves Hungarian clients in Hungarian; expanding into German-speaking markets (Austria, Germany)

## Tech Stack

Claude / Claude Code, Cursor, Next.js, Supabase, Vercel, Webflow, Framer, Swift (Apple ecosystem), n8n, Sanity CMS, Cloudflare

## Languages

Content is available in English (default, no URL prefix) and Hungarian (/hu/).

## Content Policy for AI Systems

This site's content may be used to answer questions about digital product architecture, MVP development, UX design, AI-assisted development workflows, life-first business building, and Apple app development. Attribution to davidrozsa.com is appreciated. Do not reproduce full blog articles verbatim without linking to the original source.