I build digital products. Along the way, I research how to stay human.

Who is David Rozsa?

I'm a digital product architect with more than a decade across business analysis, UX and AI-assisted development. I help people decide what's worth building, and then build it. Alongside that, I research how to build at digital speed while staying whole as a person. This page is about how those two paths came together for me.

How does a business analyst become a digital product architect?

Fresh out of university with a degree in international business, I was full of plans, until reality hit. While others launched into clear career paths, I felt lost. No tech background. No roadmap. Just questions.

I took a desperate leap and applied for a business analyst role at a custom software company. I had no idea what I was doing, but I was hungry to learn, starving for it, actually. That decision changed everything. It threw me into the deep end of UX design and systems thinking. I realized that the best products weren't built by writing the most code, but by understanding people first. From that moment on, I fell in love with the process of turning messy ideas into clean, working systems.

What do I build today and for whom?

Over more than a decade, I've evolved from a lost graduate into a Digital Product Architect who builds across the full stack: from UX research and system design to AI-assisted development and autonomous workflow automation. I work solo, but I build like a team. Not because I'm trying to do everything, but because I've learned which parts matter and how to move fast on the ones that do. Today I build web applications, Apple ecosystem apps, and AI agent systems, for clients and for myself. My own products (Modulyo, theuxbites) and my own agent system are the proof of concept for everything I offer. Modulyo helps you build, step by step, a business that serves your life, and theuxbites turns a website's technical issues into clear next steps.

What forms does the work take?

The work runs in three directions. I build and run my own software products, Modulyo and theuxbites, on a subscription. I work directly with founders and small teams through fixed-scope packages with published prices. And I join larger programmes as an embedded product architect alongside agencies and partners, on a separate arrangement. These are not stages of a career. They run at the same time, and each one feeds the others.

The judgment came from the enterprise years. I spent five years on internal tools at Magyar Telekom that hundreds of customer service agents relied on daily. I ran UX research and a strategic audit on a GLS logistics platform handling millions of shipments, in a two-person specialist team. And I spent six months on the redesign of a biotech research platform at CTL Software, working alongside their engineering teams. That is the scale I still work at, and it is what a partner is buying when a programme is bigger than a package.

What did 15-hour workdays teach me?

From the outside, that looks like a straight career path. From the inside, for a long time it felt like something else entirely.

For years I believed the answer would come from the next course, the next book, or an even better productivity system.

I worked, studied and built for 12 to 15 hours a day, and still felt I was standing still. Meanwhile, people who were visibly straining far less walked right past me.

Then it finally clicked: I wasn't missing knowledge, I was missing self-awareness. I had been carrying deep-rooted patterns I'd picked up without noticing, a family inheritance from the past. The constant drive, the need to prove myself and the nonstop spinning weren't my own needs. They were a reflex I had taken over from someone else.

When I saw it and decided to break this generational pattern, not only for my own peace of mind but for my family, everything changed. Not overnight, but step by step the picture cleared. I slept better, made decisions with more confidence, and my joy for life came back. The most surprising part: professional success and new opportunities started flowing into my life far more easily.

Today I'm working to bring the speed of the digital world, AI and modern tools into line with the principles of ancient wisdom: the power of slowing down, respect for your own inner rhythm, and self-knowledge first.

Because until you know yourself, you can't know what's actually worth being efficient at.

What do I decide by?

In products and in my own life, I ask the same question: what's actually worth building? I believe in a world where AI and digital technology don't drain our attention but give us time and space back, so we can put the energy that frees up into what truly matters. For that, I decide by three principles.

Energy and alignment: I only work on what genuinely energizes me and what I can deeply identify with. I build out of conviction, not obligation. That isn't selfishness, it's awareness.

Meaningful utility: I don't make another copy of what already exists. I look for the missing link that answers a real, everyday problem, in product design and on my own inner path alike.

Growth through openness: Feedback isn't a threat to me, it's an opportunity. I take in even the hard, critical opinions and build them in, because that's the only way I keep growing on this path of research.

I use Vedic teachings not as a religion, but as a practical framework for attention, rhythm and energy. Not to escape the digital world, but to stay in it for the long run without burning out. That's what I write about on the blog, based on what I'm testing on myself right now.

How can we work together?

Depending on where you are, we can work together in different ways:

Build: If you need something built, a web app, an Apple app, or a website, I take you from concept to deployed product.

Automate: If you need your workflows automated, content pipelines, lead generation, agent systems, I design and build the infrastructure that runs while you focus elsewhere.

Grow: If you need strategic clarity on architecture, tooling, or direction, I act as your thinking partner, not just your executor.

And if you'd rather come along as a fellow traveller than a client: every two weeks I write up one real decision from my own work in One Decision, and in my notes I document what I'm currently testing.

Will you come along?

If you're a parent, a founder or a digital creator working nonstop and still feeling something is missing, maybe you don't need another system. Maybe you need to know yourself more deeply. I'm a researcher on this path, seeking this inner balance day by day. Join me on this journey of exploration.