Strategic UX Research for Global Logistics Evolution
Deep-dive research and strategic auditing for a market-leading logistics provider. Working through a partner agency, I contributed to the foundational research of a then-unreleased physical service, focusing on bridging the gap between complex logistics and human-centric experiences.
Goal
To identify friction points in existing workflows and provide a data-driven roadmap for a new service launch, ensuring high user adoption from day one.
Challenge
Mapping out complex physical interactions (shadowing and observation) in a high-stakes environment where every second and every touchpoint has a significant business impact.
Outcome
A comprehensive strategic proposal that prevented legacy errors from surfacing in the new service. The research resulted in actionable insights that directly improved user experience and operational efficiency for the new market entry. (Note: Details are subject to NDA).
Client
GLS (via Partner Agency)
Area
Logistics & Supply Chain
Service
UX Audit & Optimization
Team Setup
Two-person Specialist Team
Timeline
3 weeks
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